Editorial
Higher Education
Lutheran Identity

From the Publisher

Intersections No. 13 · Winter 2002

INTERSECTIONS remains an important way for the higher education community to engage ideas about and reflections on the characteristics of Lutheran higher education: what is, what was, what should be, what could be, and why. We hope each issue stimulates discussion on the campuses of Lutheran institutions, and that it keeps church leaders informed about the ideas that circulate on campus. It is designed to reach faculty, college administrators and church leaders. If you have ideas for how the journal can be more effective or better reach it’s audience, please send them to the editor, Tom Christenson, or to me.

But as an academic journal INTERSECTIONS can only do a good job with one audience by leaving other audiences untouched. So the Executive Director for the Division for Higher Education and Schools within the Evangelical Lutheran Church in America, Leonard Schulze, challenged his staff to think through all the different target groups we have for our communications, and to develop a comprehensive communications plan. How do we communicate with high school students, with college students, with parents, with pastors, with journalists and media people? The more we do, the more we realize that we should do. It is clear that we have not done a good enough job of communication through the years because there is widespread ignorance about Lutheran colleges and what they stand for. Again, we welcome your input, please send us your ideas.

But before you do that, review what we are doing. Check our website at <www.elcacolleges.org>, it is much improved in the last year, thanks to our webmaster Tom Witt and the Assistant Director for Colleges and Universities, Sue Edison-Swift. Push the button for FREE STUFF to get copies of our brochures. Look at our advertisements in The Lutheran, Lutheran Partners, Seeds for the Parish and the ELCA Yearbook. If you have not already done so, read the book by Professor Ernie Simmons that we had Augsburg-Fortress publish: Lutheran Higher Education — An Introduction. Check the higher education stories in the ELCA video magazine—Mosaic.

You can also help us by telling us what works well. If you notice an ad or a story about Lutheran colleges or universities, tell us where you spotted it, and what made it catch your eyes. And if you hear a presentation that you think deserve a wider audience among one or more of our constituencies bring it to our attention, or have the author submit it to Tom for his consideration.

Arne Selbyg
Director for Colleges and Universities

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