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Provost and Vice President for Academic Affairs
California Lutheran University
Pamela M. Jolicouer
No. 6 · Winter 1999
Jolicoeur, provost and vice president for academic affairs at California Lutheran, recounts the marketing problem of a university whose middle name is Lutheran in a Southern California religious landscape where the operative modifier is “Christian” (Pepperdine, Azusa Pacific) and tests Christenson’s three themes against her own “alumni magazine test”—the Jesuit standard set by Santa Clara. She concludes that freedom, gift, and vocation, though not uniquely Lutheran, are the words she can actually use: with prospective faculty, with the constituent church bodies who pressed for “Christian” in the new CLU mission statement (compromise: “rooted in the Lutheran tradition of Christian faith…”), and with the “C student” alumna headed for a Ph.D. in psychology whose consciousness of her own gifts had evaporated.
